Digital Marketing Specialist

Job Title: Digital Marketing Specialist

For over 30 years, TRUE prides itself on building and maintaining easy-to-use fitness equipment that combines innovation with dependability. TRUE is a global leader in premium fitness machines, offering unparalleled service, providing peace of mind to our customers' every step.

Why You Should Join the True Fitness Team:

• Competitive Benefits!
• Casual work environment
• Access to Workout facility
• Flexible work schedule

Job Summary:

We are looking for a detail oriented, digital-marketing professional to support TRUE's goals and marketing strategies. As a Digital Marketing Specialist at TRUE Fitness, you'll be a key player supporting the Director of Marketing with digital content production and execution across multiple channels. You will help develop and oversee the overall digital content plan to achieve business objectives and oversee external, internal, and social channel strategy execution to ensure precise and consistent message delivery. You'll be responsible for hands-on creation of content for web, email, and social media assets for TRUE and Octane Fitness brands in collaboration with our internal marketing team and partners. This position will also be responsible for managing and continuously optimizing the websites.

Essential Functions:

• Develop and oversee execution of the organization-wide social media strategy, ongoing content development, and customer engagement. This is including, but not limited to, Facebook, Twitter, Instagram, YouTube, and WordPress (Blogs).
• Develop, coordinate, and execute digital marketing campaigns by providing content messaging, coordinating with team members, managing department deadlines, and communicating with other departments.
• Develop a web maintenance plan for maintaining websites with current and accurate information.
• Create and monitor a variety of e-blasts to support product and business needs.
• Perform writing, copywriting, editing, and proofing of marketing materials, web content, social media posts, blogs, e-blasts, press releases, newsletters, trade publications, and online advertising.
• Assess performance metrics and provide reports to include project and campaign analytics, efficiency metrics, pay-per-click, and overall return on investment for digital marketing and communications initiatives.
• Oversee online advertising initiatives, including Search Engine Marketing and social media advertising.
• Maintain precise messaging and branding consistency across online platforms
• Prioritize and complete special projects as assigned.

Qualifications:

• 2-3+ years of experience in similar role
• Excellent knowledge of LinkedIn, Instagram, Facebook, and other social media best practices. B2B social media experience a plus
• Understanding of SEO and web traffic metrics
• Experience with audience and buyer persona research
• Familiarity with Word Press web design and publishing
• Experience with email marketing programs (Mail Chimp, Constant Contact, Survey Monkey, etc.)
• Able to problem solve, prioritize tasks, multitask, and manage time effectively
• Highly self-motivated and willing to work closely within a team structure
• Creative, but detail-oriented with an analytical approach to achieving objectives
• Exceptional communication skills - both written and presentation

Not required, but is a plus:

• Experience working in B2B industry and/or product marketing
• Experience with brand ambassador programs
• Previous history supervising individuals
• Experience with project management software
• Enthusiasm or knowledge of fitness and wellness

Education:

• BA in Marketing or similar relevant field
• Experience working in B2B industry and/or product marketing
• Experience with brand ambassador programs
• Previous history supervising individuals
• Experience with project management software
• Enthusiasm or knowledge of fitness and wellness

Specific role title, final responsibilities, and salary dependent on experience and qualifications. Please submit your resume & a cover letter describing your specific experience and qualifications that make you the best candidate for this position and why you want to be a part of TRUE Fitness.

Working conditions (info on conditions out of the ordinary such as extensive travel, high noise level, frequent lifting, etc):

• Light travel (less than 10%)
• Office Environment
• Lifting/carrying boxes up to 25 lbs.

EOE|AA|M|F|D|V

Current Openings for Digital Marketing Specialist Jobs at True Fitness Technology