Digital Marketing Manager

For 40 years, TRUE prides itself on building and maintaining easy-to-use fitness equipment that combines innovation with dependability. TRUE is a global leader in premium fitness machines, offering unparalleled service, providing peace of mind to our customers' every step.

Why You Should Join the True Fitness Team:

• Competitive Benefits!
• Casual work environment
• Access to Workout facility
• Flexible work schedule

Job Summary:

We are looking for a detail oriented, digital-marketing professional to support TRUE's goals and marketing strategies. As a Digital Marketing Manager at TRUE Fitness, you'll be a key player supporting the Director of Marketing with all marketing activities across the digital marketing channels (including Web Sites, Search-Engine Advertising and Optimization, Affiliates, Social, and Emails). You will design and develop marketing strategies and commercial plans to attract target users through all online marketing channels. You'll be responsible for hands-on creation or supervision of content for web, email, and social media assets for TRUE and Octane Fitness brands in collaboration with our internal marketing team and partners.

Essential Functions:

• Develop and oversee execution of the organization-wide social media strategy, ongoing content development, and customer engagement. This is including, but not limited to, Facebook, Twitter, Instagram, YouTube, and WordPress (Blogs)
• Manage execution of e-commerce strategy and digital performance marketing channels including Paid Search, Affiliate marketing, Performance display (remarketing, prospecting), Paid social (Facebook, IG, etc.), Email Marketing, Search Engine Advertising and Optimization, and Google advertising.
• Develop, coordinate, and execute digital marketing campaigns by providing content messaging, coordinating with team members, managing department deadlines, and communicating with other departments.
• Develop a web maintenance plan for maintaining websites with current and accurate information.
• Create and monitor a variety of e-blasts to support product and business needs.
• Perform writing, copywriting, editing, and proofing of marketing materials, web content, social media posts, blogs, e-blasts, press releases, newsletters and online advertising.
• Assess performance metrics and provide reports to include project and campaign analytics, efficiency metrics, pay-per-click, and overall return on investment for digital marketing and communications initiatives.
• Maintain precise messaging and branding consistency across platforms
• Prioritize and complete special projects as assigned

Qualifications:

• 2-3+ years of experience in similar role
• Excellent knowledge of LinkedIn, Instagram, Facebook, and other social media best practices
• Understanding of SEO and web traffic metrics
• Experience in an e-commerce business, start-up or agency handling online strategy and marketing channels (PPC, SEO, Email etc.)
• Experience with audience and buyer persona research
• Familiarity with Word Press web design and publishing
• Experience with email marketing programs (MailChimp, Constant Contact, SurveyMonkey, etc.)
• Able to problem solve, prioritize tasks, multitask, and manage time effectively
• Highly self-motivated and willing to work closely within a team structure
• Creative, but detail-oriented with an analytical approach to achieving objectives
• Exceptional communication skills - both written and presentation

Not required, but a plus:

• Experience working in both B2B and B2C industry and/or product marketing
• Experience with affiliate programs
• Amazon Seller Central experience
• Previous history supervising individuals
• Experience with project management software
• Enthusiasm or knowledge of fitness and wellness

Specific role title, final responsibilities, and salary dependent on experience and qualifications.

Benefits:

• Health, dental, vision and life insurance
• 401(k) with match
• Paid Parental Leave
• Paid Time Off (PTO)
• Casual + "Fitness Friday" attire
• Complimentary access to corporate state-of-the-art fitness facility

Please submit your resume + a cover letter describing your specific experience and qualifications that make you the best candidate for this position and why you want to be a part of TRUE Fitness.

True Fitness is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, gender identity, sexual orientation, protected veteran status, or any other applicable federal or state-protected classification.

Current Openings for Digital Marketing Manager Jobs at True Fitness Technology